Today, information is at our fingertips and we can access it from anywhere on any device. Just a few taps pull up millions of websites all competing for our attention. For bloggers, engaging with your audience has never been more important or more challenging. To help lay the foundation to a winning engagement strategy, the AdSense team created the AdSense Guide to Audience Engagement.
Research shows that 29% of smartphone users will immediately switch to another site or app if it doesn’t satisfy their needs.
In the guide, you’ll learn:
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How to help your audience become familiar with your brand
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Best practices to design user journeys
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How to develop content that resonates with your audience
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Ways to make your content easy to consume
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Why you should share the love with other sites by referring to good sources
If you’re interested in more updates from the Google AdSense team, follow us on Google+ and Twitter. We’d love to hear what you think.
Posted by Jay Castro, the AdSense Team.
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